Built for Sales Leaders & CROs

Stop guessing on your commit. Bring predictable revenue to your forecast.

Sales Directors, VPs and CROs use SalesWin to separate the opportunities they'll actually win from the ones draining the team's capacity. We expose the reality of your Salesforce pipeline so you can defend your forecast to the board with the data to back it.

24-hour baseline visibility No rep behavior change Read-only Salesforce sync
SalesWin · Q2 Commit Pipeline
Commit Best case Pipeline Closed won
Committed
$4.82M
−$612K at risk
Forecast accuracy
96.4%
+11.2 pts QoQ
Variance to plan
<5%
3 quarters running
Opportunity Stage Amount Win prob.
Contoso · Enterprise renewal Single-threaded · 14d stalled
Commit
$420K
21%
Fabrikam · Platform expansion 3 stakeholders · POC complete
Negot.
$285K
82%
Adventure Works · Net new CFO engaged · Procurement queue
Closing
$612K
91%
Acme Industries · Mid-market Champion verified · Contract sent
Closing
$184K
88%
SalesWin flag Contoso scored 21%. Exclude from commit before the board call.
The revenue workflow

How we surface pipeline reality.

No rep behavioral changes. No new data entry. Just objective visibility.

01
// SYNC

Sync your reality.

SalesWin connects directly to Salesforce. We analyze the historical data of what a closed-won opportunity actually looks like for your specific market.

02
// SCORE

Expose the risk.

Every active opportunity is assigned a real-time, objective Win Probability Score based on actual buyer momentum, not rep optimism.

03
// DEFEND

Defend the forecast.

You know exactly which opportunities belong in your commit, which to omit, and where your front-line managers need to intervene to land the quarter.

Features & benefits

Fix the blind spots in your sales execution.

F.01 · PREDICT & DEAL INSPECTOR

Eradicate "happy ears" from pipeline reviews.

Reps are naturally optimistic. The Predict & Deal Inspector assigns a Win Probability Score to every active opportunity, calibrated against your own closed-won history in Salesforce. Know instantly when an opportunity marked as "Commit" is actually stalling, so you can put leadership weight behind the deals that close and stop chasing the ones that won't.

Adventure Works · Net newCFO engaged · Procurement queue
91%
Fabrikam · Expansion3 stakeholders · POC complete
82%
Contoso · RenewalSingle-threaded · 14d stalled
21%
Crestmont · Mid-marketNo DM confirmed · Email-only
14%
F.02 · RISK BRIEFING

Stop pipeline bloat. Protect rep capacity.

The Risk Briefing surfaces stalled accounts, single-threaded opportunities, fading engagement, and slipped close dates in a single weekly view. Directors stop chasing dead pipeline and start coaching where it earns revenue. Win / Loss analysis (Executive tier) closes the loop on what's actually working.

Single-threaded · 11 opps Stalled > 14d · 7 opps No DM confirmed · 9 Engagement fading · 4 Slipped close date · 6 Clean · 38 opps
F.03 · PIPELINE & RECORDS HYGIENE

Shorten your time-to-revenue.

The Pipeline view shows where opportunities bottleneck across your stage gates, and Commercial Records hygiene flags the missing close dates, blank next steps, and drift between rep notes and stage definition that quietly poisons forecasts. Coach front-line managers on objective data, not rep memory.

Discovery14d
Qualified9d
Proposal28d
Negot.11d
Closing6d
Bottleneck flagged: Proposal +14d vs benchmark Total: 68d
F.04 · STRATEGY STUDIO & BOARD PACKS

Walk into the board call with numbers you trust.

Strategy Studio, Executive MBR and QBR packages, and Board-ready pipeline and forecast packs turn the number you commit into the number you defend. Variance to plan stays under 5%, three quarters running. No more re-forecasts mid-quarter, no more "explain what happened" conversations. The math is calibrated against your own historical wins, and every metric carries provenance and drilldowns down to the source opportunity.

PLAN Q1 Q2 Q3 Q4 VARIANCE 3.1%
The economics of predictable revenue

Why SalesWin should be part of your future flow.

For a typical 50-rep org with $80M ARR, here's what objective Salesforce pipeline visibility returns to the sales leadership team in the first four quarters.

FORECAST DEFENSE
<5%
Variance to plan, three quarters running. No mid-quarter re-forecasts. No "explain what happened" board conversations.
Methodology: Win Probability Score calibrated against your own historical closed-won opportunities.
PIPELINE HYGIENE
+25%
Recovered rep capacity. Reps stop chasing dead opportunities; weekly pipeline reviews compress from 90 minutes to 30.
Translation: ~12 productive selling hours / rep / quarter. That's roughly 6 incremental reps across a 50-rep org.
EARLY-WARNING SIGNAL
40%
Reduction in slipped opportunities. SalesWin surfaces risk flags 11 days earlier than rep-reported, on average.
Outcome: front-line managers intervene while the opportunity is still saveable, not after the close date already moved.
REVENUE LIFT
$2.4M
Average modeled annual revenue lift for a $80M ARR org. The figure combines recovered slips, capacity reallocation, and stage-gate enforcement.
Conservative blend: 40% slip recovery × 18% reallocation uplift on the recovered hours.
Note. Figures are modeled estimates based on industry benchmarks and the SalesWin scoring methodology. We're happy to walk through the math against your own Salesforce pipeline in a 30-minute working session.
Frequently asked

Addressing sales leadership concerns.

Most questions we field from CROs, VPs of Sales and Sales Directors come down to four themes: scoring rigor, rep impact, time-to-value, and security.

How reliable is the scoring logic?
It calibrates against your actual historical win/loss data. It doesn't rely on generic B2B benchmarks; it evaluates current opportunities based on the exact buyer behaviors that lead to closed-won revenue at your specific company.
Will this require my reps to change how they work?
No. Your reps don't have to adopt a new platform or enter extra data. SalesWin lives in the background of Salesforce, passively analyzing data to inform 1:1s with managers.
How quickly does this impact our forecast?
You get baseline pipeline visibility within 24 hours of syncing. The real shift happens in your next weekly forecast call, when managers stop asking "how do you feel about this deal?" and start asking "why is this deal scored at 20%?"
Are we protecting our pipeline data?
Yes. We use enterprise-grade security to ensure your data is isolated, fully compliant, and strictly used only to inform your own organizational models. SOC 2 Type II, GDPR, and CCPA aligned.
Take control

Take control of your forecast.

See what your pipeline actually looks like when you remove the emotion and the guesswork. A 30-minute working session with our revenue strategy team.